![]() When finding a label to send your demo to, you must first understand the difference between major record labels and independent record labels. 2.5 The difference between major record labels and independent record labels All of those famous indie artists had to start somewhere, so see where they got their start. Look at artists who play in your city’s local scene or artists you admire that have made it big on the indie scene. 2.4 Look at indie artistsĪ great way to find labels that correspond with your style is to find indie artists similar to you and look at the labels they signed with. ![]() Make sure the labels you are interested in meet your expectations of where you want your project to go. When researching record labels that interest you, ask yourself: what do you expect from a music label? Do you expect them to take on the entire production aspect of your project- recording and producing the music? Or are you approaching them with a finished product and want them to primarily help you with promotion and visibility? Not all labels will provide the same services and a lot of them have different contracts available for artists. 2.3 What do you expect from a music label? Some labels focus on emerging artists, while others will only sign a contract with artists that already have an established fanbase. What stage are you at in your musical project? Are you just starting out or have you released music in the past? This is important in figuring out which labels you could potentially get a record deal with. 2.2 What is the evolution of your musical project? Once you’ve narrowed down your style, start researching the record labels that sign artists in your genre/ genres. Fair enough, but the recording industry needs these categories to run their business. Sometimes artists push back against the general labeling of their projects as simply “Pop” or “ Rap“, believing it doesn’t capture the nuance of their unique style. Let’s face it, the music industry is a big machine that uses genres to properly pitch new artists to the music market. This is crucial in narrowing down record labels that could be interested in signing you. 2.1 What is your music style?ĭefine your music style and genre. If you find record labels that correspond to your style and your expectations, you’re more likely to get a response. It wouldn’t make sense to send your demo to a bunch of random labels without putting in the work first. Spot the record labels that interest youĪfter preparing a clean demo, you need to spot the record labels that interest you. He has also received three BTVA People's Choice Voice Acting Awards, two BTVA Video Game Voice Acting Awards, a BTVA Video Game Voice Acting Award and a BTVA Anime Dub Television/OVA Voice Acting Award.Getting a clean recording of your song is the first step to send a demo to record labels 2. Mercer was named Voice Actor of the Year at the 2017 BTVA People's Choice Voice Acting Awards for his role as McCree, where he also received a win for Best Vocal Ensemble in a Video Game. In addition to Critical Role, Matthew's extensive training in theater, improv, and being a life-long hardcore gamer helped prepare him for mainstream pop culture projects and characters such as: Cole Cassidy in Overwatch, Hermes in Netflix's Blood of Zeus, Yusuke Kitagawa in Persona 5 Royal & Persona 5 Strikers, Captain Levi in Attack on Titan, Goro Majima in Yakuza: Like a Dragon, Gangplank and Kindred (Wolf) in League of Legends, Rexxar, Nefarian, and Ragnaros in Hearthstone, Trafalgar Law in One Piece, Kanji Tatsumi in Persona 4 Arena Ultimax, Persona Q, and Persona 4: Dancing All Night, Jotaro Kujo in JoJo's Bizarre Adventure, Chrom in Fire Emblem: Awakening, Fire Emblem Heroes and Super Smash Bros, and numerous other projects. As CCO, Matthew helps shape the overall creative vision of the company, helping it become the powerhouse organization it is today. Critical Role has become one of the most popular storytelling and world building independent media companies in the world, and Matthew plays a pivotal role within the company as Chief Creative Officer, primary cast member, and executive producer of The Legend of Vox Machina animated series which will air exclusively on Amazon Prime Video. Matthew Mercer is a Los Angeles-based actor best known for his roles in animation and video games, as well as the massively popular hit show and media brand, Critical Role.
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